이미지 확대보기세계에서 브랜드 가치가 가장 높은 기업은 애플로 나타났다.
브랜드 컨설팅 업체 인터브랜드(Interbrand)가 30일 발표한 ‘베스트 글로벌 브랜드(Best Global Brands) ’보고서에 따르면 애플(Apple)이 1위 , 구글(Google)이 2위 , 그리고 아마존(Amazon)이 3위를차지했다.
4위는 마이크로소프트(1088억4700만 달러), 5위엔 코카콜라( 633억6500만 달러)가 올랐다.
이어 삼성(6위), 토요타(7위, 562억4600만 달러), 메르세데스-벤츠(8위, 508억3200만 달러), 맥도날드(9위, 453억6200만 달러), 디즈니(10위, 443억5200만 달러) 등의 순이다.
한국 기업중에서는 6위 삼성에 이어 현대자동차가 36위, 기아자동차가 78위에 올랐다.
Best Global Brands 2019
Rankings
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2019 Rank Brand Sector Change in Brand Value Brand Value
01 Apple Technology +9% 234,241 $m
02 Google Technology +8% 167,713 $m
03 Amazon Technology +24% 125,263 $m
04 Microsoft Technology +17% 108,847 $m
05 Coca-Cola Beverages -4% 63,365 $m
06 Samsung Technology +2% 61,098 $m
07 Toyota Automotive +5% 56,246 $m
08 Mercedes-Benz Automotive +5% 50,832 $m
09 McDonald's Restaurants +4% 45,362 $m
10 Disney Media +11% 44,352 $m
11 BMW Automotive +1% 41,440 $m
12 IBM Business Services -6% 40,381 $m
13 Intel Technology -7% 40,197 $m
14 Facebook Technology -12% 39,857 $m
15 Cisco Business Services +3% 35,559 $m
16 Nike Sporting Goods +7% 32,376 $m
17 Louis Vuitton Luxury +14% 32,223 $m
18 Oracle Business Services +1% 26,288 $m
19 GE Diversified -22% 25,566 $m
20 SAP Business Services +10% 25,092 $m
21 Honda Automotive +3% 24,422 $m
22 Chanel Luxury +11% 22,134 $m
23 American Express Financial Services +13% 21,629 $m
24 Pepsi Beverages -1% 20,488 $m
25 J.P. Morgan Financial Services +8% 19,044 $m
26 IKEA Retail +5% 18,407 $m
27 UPS Logistics +7% 18,072 $m
28 Hermès Luxury +9% 17,920 $m
29 Zara Apparel -3% 17,175 $m
30 H&M Apparel -3% 16,345 $m
31 Accenture Business Services +14% 16,205 $m
32 Budweiser Alcohol +3% 16,018 $m
33 Gucci Luxury +23% 15,949 $m
34 Pampers FMCG -5% 15,773 $m
35 Ford Automotive +2% 14,325 $m
36 Hyundai Automotive +5% 14,156 $m
37 Gillette FMCG -18% 13,753 $m
38 NESCAFÉ Beverages +4% 13,605 $m
39 Adobe Business Services +20% 12,937 $m
40 Volkswagen Automotive +6% 12,921 $m
41 Citi Financial Services +10% 12,697 $m
42 Audi Automotive +4% 12,689 $m
43 Allianz Financial Services +12% 12,078 $m
44 eBay Retail -8% 12,010 $m
45 adidas Sporting Goods +11% 11,992 $m
46 AXA Financial Services +6% 11,830 $m
47 HSBC Financial Services +5% 11,816 $m
48 Starbucks Restaurants +23% 11,798 $m
49 Philips Electronics -4% 11,661 $m
50 Porsche Automotive +9% 11,652 $m
51 L'Oréal FMCG +4% 11,589 $m
52 Nissan Automotive -6% 11,502 $m
53 Goldman Sachs Financial Services -4% 11,352 $m
54 HP Electronics +4% 10,891 $m
55 Visa Financial Services +19% 10,756 $m
56 Sony Electronics +13% 10,514 $m
57 Kellogg's FMCG -2% 10,419 $m
58 Siemens Diversified +1% 10,259 $m
59 Danone FMCG +4% 9,915 $m
60 Nestlé FMCG +7% 9,534 $m
61 Canon Electronics -9% 9,482 $m
62 Mastercard Financial Services +25% 9,430 $m
63 Dell Electronics NEW 9,086 $m
64 3M Diversified -1% 9,035 $m
65 Netflix Media +10% 8,963 $m
66 Colgate FMCG +2% 8,824 $m
67 Banco Santander Financial Services +13% 8,521 $m
68 Cartier Luxury +7% 8,192 $m
69 Morgan Stanley Financial Services -7% 8,185 $m
70 Salesforce.com Business Services +24% 8,004 $m
71 Hewlett Packard Enterprise Business Services -3% 7,909 $m
72 PayPal Financial Services +15% 7,604 $m
73 FedEx Logistics +2% 6,998 $m
74 Huawei Technology -9% 6,887 $m
75 LEGO FMCG +5% 6,884 $m
76 Caterpillar Diversified +19% 6,791 $m
77 Ferrari Automotive +12% 6,458 $m
78 Kia Automotive -7% 6,428 $m
79 Corona Alcohol +15% 6,369 $m
80 Jack Daniel's Alcohol +13% 6,347 $m
81 Panasonic Electronics -2% 6,189 $m
82 Dior Luxury +16% 6,045 $m
83 DHL Logistics +2% 5,987 $m
84 John Deere Diversified +9% 5,883 $m
85 Land Rover Automotive -6% 5,855 $m
86 Johnson & Johnson FMCG -8% 5,720 $m
87 Uber Technology NEW 5,714 $m
88 Heineken Alcohol +4% 5,626 $m
89 Nintendo Electronics +18% 5,550 $m
90 MINI Automotive +5% 5,532 $m
91 Discovery Media -4% 5,525 $m
92 Spotify Media +7% 5,516 $m
93 KFC Restaurants +1% 5,509 $m
94 Tiffany & Co. Luxury -5% 5,335 $m
95 Hennessy Alcohol +12% 5,297 $m
96 Burberry Luxury +4% 5,205 $m
97 Shell Energy -3% 5,105 $m
98 LinkedIn Media NEW 4,836 $m
99 Harley-Davidson Automotive -7% 4,793 $m
100 Prada Luxury -1% 4,781 $m
김대호 글로벌이코노믹 이코노믹 연구소장 tiger8280@g-enews.com
